During my participation in Questrom’s Cross-Functional Core, I led the design and creative direction for our team’s semester-long business plan project, the Boston Book Workshop. In our research, we found that children gravitate toward bright colors, prompting us to create imagery that was whimsical, fun, playful, and lighthearted. I then created the following assets to support a variety of needs from logo design to outdoor advertising, such as billboards and electronic displays.